Lately I’d say I’ve been doing one study every other month or so. It’s obviously easy bucks for little effort. Many are in the evening when child care isn’t a problem. Today I did one downtown after work, so I just had to walk over a few blocks.
What’s somewhat surprising is that we hardly ever get to see an actual product. It’s more “Does this ad work? How about this wording? Would you try a product flavored with whale poop? Why or why not?”